glossary

Live Launch

A launch strategy that includes real-time promotions, webinars, or challenges to drive urgency.
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A live launch is a time-sensitive marketing campaign where your course is promoted through webinars, live workshops, or social media events to create urgency and drive enrollments.

Why Use a Live Launch Strategy?

  • Creates urgency with a limited-time enrollment window.
  • Maximizes engagement with live Q&As, challenges, or webinars.
  • Increases conversions with direct interaction and social proof.

A live launch is perfect for cohort-based courses, memberships, or high-ticket programs where engagement and urgency drive conversions.

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