Run Like Clockwork is the operational efficiency consultancy co-founded by Adrienne Dorison and Mike Michalowicz — the team behind the Clockwork methodology and some of the most-read small business frameworks in the market. Their Accelerator Program is the flagship delivery vehicle for those frameworks, taking entrepreneurs through the systems and strategies that build operational freedom and scalable growth. When it came to producing all of the video lesson content for the Accelerator, they brought COURSE in as their production and post-production partner.
The engagement started with collaborative curriculum planning — working closely with the Run Like Clockwork team to understand their goals, their participants' learning objectives, and the logical progression the course needed to follow. That structural work came first because great production quality on poorly sequenced content still produces a poor learning experience. With the curriculum flow established, COURSE moved into production with a clear brief: communicate complex operational strategies in a way that was concise, engaging, and genuinely relatable to entrepreneurs who were watching to implement, not just to learn.
Production was executed with professional-grade equipment, controlled lighting, and clean audio — the technical foundation that makes content feel credible before a viewer has processed a single word. Post-production brought the lessons to their final form: raw footage edited into polished, distraction-free video lessons with custom animations and graphics highlighting critical framework points, visual enhancements maintaining engagement across lesson lengths, and interactive elements built to support active learning rather than passive consumption. COURSE also collaborated with the Run Like Clockwork team throughout to recommend supplemental resources, hands-on exercises, and practical tools that reinforced lesson concepts — curriculum additions that gave participants the means to apply what they were learning in their actual businesses before the next lesson started.
Platform integration gave the finished content its home. Course materials were organized within an intuitive LMS with optimized navigation and a participant experience designed to keep the focus entirely on the content rather than the mechanics of accessing it. Quality assurance testing before launch reviewed every lesson for clarity, accuracy, and alignment with the program's objectives — a step that ensured the Accelerator launched clean and performed as designed from the first cohort forward.
The result was an Accelerator Program that participants consistently praised for production quality, content clarity, and the practical applicability of what it taught — a learning experience that reflected the high standard the Run Like Clockwork brand had built across everything it produced.
Services Delivered
- Collaborative curriculum planning and content structuring
- Professional video production — equipment, lighting, and audio
- Custom animations and motion graphics
- Visual enhancement and post-production editing
- Interactive element integration for active learning
- Supplemental resource and exercise development
- LMS platform integration and navigation optimization
- Pre-launch quality assurance and testing
