War Dogs Academy was built on the energy of the real story that inspired the film — entrepreneurial hustle, unconventional thinking, and the kind of scrappy, deal-making grit that built multi-million dollar government contracts from nothing. When the academy needed short-form social content that captured that same spirit and converted it into course enrollments, they needed production that could match the energy of the source material. COURSE produced the campaign.
View viral post here.
Content strategy gave the campaign its direction. COURSE worked with War Dogs Academy to identify the themes that resonated most powerfully with their audience of aspiring entrepreneurs and business leaders — hustle, negotiation tactics, and the practical mechanics of building a business from the outside in. A content calendar organized the video topics around key business principles, giving the campaign a coherent arc rather than a collection of unrelated clips.
UGC style production gave the videos their visual signature. Fast-paced editing, high-energy transitions, and clear messaging created the adrenaline-forward aesthetic that the War Dogs brand identity called for — content that felt more like a film trailer than a standard course ad. Mini-narratives were built into each video to demonstrate real-world applications of the business tactics the academy taught, giving viewers a taste of the education inside the course rather than just a description of it. Relatable scenarios created the emotional connection that made viewers see themselves in the content and imagine their own version of the outcome.
Platform optimization gave the campaign its distribution precision. TikTok-specific production choices — trending sounds, hook-first structure, strategic hashtag integration, and aspect ratios built for the For You Page — maximized organic reach alongside the calls-to-action that converted views into sign-ups. Instagram versions were adapted for Reels performance. Performance analytics tracked engagement metrics throughout, with findings informing ongoing optimization rather than leaving campaign performance to chance after the initial launch.
One video went viral — tens of thousands of views, high engagement from a targeted audience of aspiring entrepreneurs, and a significant portion of new course sign-ups citing the videos as their first introduction to War Dogs Academy. Social media following grew substantially, building the community foundation for future campaigns.
Services Delivered
- Content strategy and theme identification for entrepreneurial audience
- Content calendar development aligned to key business principles
- Cinematic short-form video production — fast-paced visuals and high-energy editing
- Mini-narrative and real-world scenario development
- Platform optimization — TikTok hooks, trending sounds, and hashtag strategy
- Instagram Reels adaptation and multi-platform formatting
- Strong CTA integration for course sign-up conversion
- Performance analytics monitoring and campaign optimization
