Raising Children You Like, in collaboration with Conscious Mommy, is dedicated to transforming the parenting journey through practical, science-backed strategies. Unlike conventional approaches that provide temporary fixes, Raising Children You Like equips parents with the tools and insights needed for long-term success. Their mission is to empower parents to build stronger connections with their children by addressing behavioral and emotional challenges in a mindful and informed way.
Bryana Kappadakunnel is a Licensed Marriage and Family Therapist with over a decade of experience in early childhood mental health, conscious parenting, and perinatal mood disorders. Through Raising Children You Like — built in collaboration with Conscious Mommy — she helps parents move beyond quick fixes and build the deeper, evidence-backed skills that create lasting change in how families connect. When Bryana decided to launch an online parenting course, she came to COURSE with a specific and ambitious goal: generate revenue and build a committed audience before the course content was finished.
The pre-sales approach was a deliberate strategic choice. Rather than waiting until everything was complete to introduce the course to the market, a well-executed pre-sales campaign would validate the concept, fund the build, and create a cohort of early adopters who were invested in the program's success before they had access to a single lesson. COURSE built the campaign infrastructure to make that happen.
The engagement started with audience research — working with Bryana to understand the specific challenges her target parents were navigating and the aspirations they were bringing to a parenting course. That insight shaped every piece of messaging in the campaign. Email sequences were written to educate and inspire rather than just promote, moving readers toward a purchase through genuine value rather than pressure. Social media content was built to generate buzz and emotional resonance — posts and stories that spoke to the real experience of conscious parenting rather than abstract program benefits. A conversion-focused landing page communicated the course's transformational outcomes clearly and guided visitors through the pre-sale process with minimal friction. A short promotional video featuring Bryana's story and mission gave the campaign its emotional anchor — content that connected with parents on a personal level before asking them to commit. Scarcity and urgency elements were incorporated authentically, with early adopters offered exclusive benefits including live Q&A access and special pricing that made acting early genuinely worthwhile rather than artificially pressured.
The campaign generated over $12,000 in pre-sales before the curriculum was finalized — proof of concept, validation of the market, and a built-in community of engaged early adopters ready to provide feedback and share their results when the full program launched. The campaign also meaningfully increased visibility for both Raising Children You Like and Conscious Mommy, strengthening their positioning as trusted voices in the conscious parenting space.
Services Delivered
- Audience research and messaging strategy
- Pre-sales campaign strategy and planning
- Email marketing sequence development
- Social media content creation
- Conversion-focused landing page design and copy
- Promotional video production
- Scarcity and urgency campaign mechanics
- Early adopter community building
