Kajabi vs. Teachable – Which Platform is Best & How to Migrate Your Course

Overview of Kajabi vs. Teachable as Top Online Course Platforms

In today’s digital world, online course platforms like Kajabi and Teachable have revolutionized the way educators, entrepreneurs, and content creators monetize their expertise. Both platforms offer tools to build, market, and sell online courses, but they cater to different needs.

• Kajabi is an all-in-one business platform that provides course creation, marketing automation, website hosting, email marketing, and sales funnel tools—making it a powerful choice for those who want an integrated solution to run their entire business.
• Teachable, on the other hand, focuses primarily on course creation and student management, offering a simplified and user-friendly experience with affordable pricing options, ideal for beginners or educators who only need a dedicated learning management system (LMS) without extra marketing tools.

Understanding these differences is crucial when selecting the best platform to scale an online education business.

Why Course Creators Consider Switching from Teachable to Kajabi

While Teachable is a great starting point for new course creators, many users find themselves outgrowing its capabilities as their business expands. Here’s why many course creators consider migrating from Teachable to Kajabi:

1. More Advanced Marketing & Sales Tools – Unlike Teachable, Kajabi offers built-in sales funnels, automation, and email marketing, eliminating the need for third-party software like Mailchimp, ClickFunnels, or Zapier.
2. All-in-One Business Solution – Instead of piecing together various tools, Kajabi centralizes everything—website, courses, memberships, and automation—making business operations smoother.
3. Better Branding & Customization – Kajabi’s website builder provides full customization, whereas Teachable has limited design flexibility and requires additional tools for more advanced branding.
4. Scalability & Long-Term Growth – As businesses grow, Kajabi provides the necessary infrastructure to scale through memberships, coaching, community features, and more.
5. Better Customer Experience & Engagement – Kajabi’s student engagement tools, like communities, in-depth analytics, and mobile-friendly learning experiences, enhance student retention and satisfaction.

While switching platforms may seem overwhelming, Kajabi’s robust feature set makes it worth the transition for those looking to expand and automate their online education business.

Purpose of This Guide: Kajabi vs. Teachable Comparison + Step-by-Step Teachable to Kajabi Migration

This guide serves two primary purposes:

1. A detailed comparison of Kajabi vs. Teachable – Helping you determine which platform best fits your goals by breaking down their features, pricing, and overall usability.
2. A step-by-step migration tutorial – A comprehensive, easy-to-follow process to successfully transfer your courses, student data, and sales funnels from Teachable to Kajabi without losing progress or revenue.

Kajabi Pricing vs. Teachable Pricing

Pricing is a critical factor for many course creators. Here’s how the platforms compare:

Kajabi Pricing (Monthly):

• Basic Plan: $149/month
• Growth Plan: $199/month
• Pro Plan: $399/month

Teachable Pricing (Monthly):

• Basic Plan: $39/month (with a 5% transaction fee)
• Pro Plan: $119/month (no transaction fees)
• Business Plan: $299/month (no transaction fees)

Key Takeaways:

• Teachable is more affordable for beginners but charges transaction fees on lower-tier plans.
• Kajabi is more expensive but includes more features (funnels, email marketing, website hosting, etc.), reducing the need for extra software.
• If you only need a course platform, Teachable is a budget-friendly choice.
• If you need a comprehensive business solution, Kajabi offers better value in the long run.

Winner: It depends. Teachable is ideal for budget-conscious beginners, while Kajabi offers more features for scaling a business.

In-Depth Feature Comparison: Kajabi vs. Teachable

Both Kajabi and Teachable offer powerful tools for course creation and management, but they differ in terms of customization, engagement features, automation, and monetization. Below is a detailed breakdown of their capabilities.

1. Customization & Course Flexibility

A Learning Management System (LMS) should allow course creators to design and structure content in a way that aligns with their teaching style and brand.

Kajabi:

• Fully customizable course builder with structured themes and layout options
• Allows bundling of courses, coaching programs, and memberships
• Supports multiple content formats, including video, audio, PDFs, quizzes, and assessments
• Advanced customization options for branding and course aesthetics

Teachable:

• Simple, drag-and-drop course builder for easy content creation
• Basic customization with some control over course layout
• Supports video, text, quizzes, and downloadable resources
• Limited branding options compared to Kajabi

Winner: Kajabi – More customization options make it the best LMS for online courses that need a personalized experience.

2. Student Engagement Tools

Keeping students engaged is essential for course completion rates and satisfaction. Here’s how each platform supports engagement:

Kajabi:

• Built-in course communities to foster interaction (without needing third-party apps)
• Quizzes & assessments to enhance learning
• Certificates of completion (built-in without third-party tools)
• Progress tracking & gamification features to encourage student success

Teachable:

• Quizzes & basic assessments for student evaluation
• Completion certificates (available only on higher-tier plans)
• No built-in course community (requires external platforms like Facebook Groups or Circle)
• Basic progress tracking for students

Winner: Kajabi – More student engagement tools help create a better learning experience and community-building options.

3. Automation & Workflow Efficiency

Automation is a game-changer for scaling an online course business without requiring constant manual effort.

Kajabi:

• Automated email sequences based on student behavior
• Drip content scheduling for structured learning pathways
• Built-in funnel automation to nurture leads and drive conversions
• One-click upsells & order bumps to increase sales

Teachable:

• Drip content available, but lacks advanced automation
• No built-in email automation (requires external tools like ConvertKit or Mailchimp)
• Limited sales funnel capabilities (no automated pipelines)
• Basic upsell options, but fewer automation tools

Winner: Kajabi – Superior automation features make it the best choice for scaling a course business efficiently.

4. Affiliate Marketing & Monetization Features

An effective affiliate marketing program can help course creators generate more sales through referrals.

Kajabi:

• Built-in affiliate program with tracking, automated payments, and custom commissions
• Flexible pricing models, including subscriptions, one-time payments, and payment plans
• Ability to bundle courses, memberships, and digital products
• Discounts & coupon codes to attract more students

Teachable:

• Affiliate program available, but with fewer customization options
• Supports multiple pricing models, but lacks advanced payment automation
• Basic coupon code system for discounts
• No native bundling of courses and memberships (requires workarounds)

Winner: Kajabi – With better affiliate tracking, flexible pricing, and bundling options, Kajabi is a more comprehensive monetization solution.

Final Verdict:

• Best for Course Customization & Branding: Kajabi
• Best for Student Engagement & Communities: Kajabi
• Best for Automation & Scaling: Kajabi
• Best for Affiliate Marketing & Monetization: Kajabi

Kajabi provides a more advanced, all-in-one solution for course creators looking to build, market, and scale their business, whereas Teachable is better suited for beginners who need a simple, budget-friendly LMS without advanced automation.

Who Should Choose Kajabi vs. Teachable?

Choosing the right online course platform depends on your business needs, budget, and growth goals. Here’s a breakdown of who should choose Teachable vs. Kajabi based on different priorities.

1. Best for Beginners & Simplicity: Teachable

If you are new to online course creation and want a straightforward, easy-to-use platform, Teachable is the better choice.

Why Choose Teachable?

• User-friendly course setup with a drag-and-drop builder
• More affordable pricing—ideal for creators on a budget
• Basic course features without overwhelming options
• No need for advanced marketing tools if you just want to sell courses
• Simple payment processing with built-in checkout

Who Should Use Teachable?

• New course creators who need a hassle-free setup
• Educators & trainers who only need a basic LMS
• Budget-conscious entrepreneurs who don’t need marketing automation

Best for: Simplicity, Affordability, & Beginners

2. Best for Advanced Users & Business Growth: Kajabi

For entrepreneurs looking to scale their online business, Kajabi is the better option as an all-in-one platform with powerful marketing tools.

Why Choose Kajabi?

• Complete business solution with a built-in website, marketing funnels, and email automation
• More advanced customization for branding and student engagement
• Scalable membership & coaching programs for recurring revenue
• Integrated community features (no need for third-party apps)
• One-click upsells, order bumps, and advanced monetization options

Who Should Use Kajabi?

• Entrepreneurs & business owners who want an all-in-one platform
• Experienced course creators looking to automate marketing & sales
• Coaches & membership site owners who need ongoing engagement tools
• Scaling businesses that want integrated marketing & analytics

Best for: Business Growth, Automation, & Advanced Users

3. Scalability & Long-Term Value: Which Platform Supports Long-Term Success?

If you are planning to grow beyond a simple course business, Kajabi offers better long-term scalability.

Long-Term Growth with Teachable:

• Works well for selling individual courses
• Requires external tools for email marketing, automation, and community features
• Lower upfront costs, but limited in scalability

Long-Term Growth with Kajabi:

• All-in-one business platform—no need for extra tools
• Advanced marketing features that support lead generation & sales automation
• More revenue streams (memberships, subscriptions, coaching, courses, etc.)
• Higher cost, but better long-term ROI for serious course creators

Best for Long-Term Success: Kajabi – If you plan to scale your business, Kajabi provides everything you need in one platform.

Final Recommendation:

• Choose Teachable if you’re a beginner who wants a simple, budget-friendly platform.
• Choose Kajabi if you’re looking for an all-in-one solution to scale and automate your online course business.

Why Migrate from Teachable to Kajabi?

Many course creators start with Teachable due to its simplicity and affordability, but as their business grows, they often find themselves needing more advanced tools for marketing, automation, and student engagement. Kajabi offers a more comprehensive solution, making it a compelling reason to switch. Here’s why migrating from Teachable to Kajabi can benefit your online course business.

1. Enhanced Marketing & Sales Automation in Kajabi

One of the biggest limitations of Teachable is its lack of built-in marketing tools. Kajabi, on the other hand, is designed to automate and scale your sales process without needing third-party software.

Why Kajabi Excels in Marketing & Sales:

• Built-in email marketing & automation (Teachable requires external tools like ConvertKit or Mailchimp)
• Sales funnels & landing pages to guide leads through the buying process
• One-click upsells, order bumps, and subscription models for maximizing revenue
• Affiliate marketing system with better tracking and commission management

Why Migrate? Kajabi allows you to automate your sales and marketing efforts, helping you scale faster without extra tools.

2. All-in-One Business Solution (No Need for Extra Third-Party Tools)

Teachable is mainly a course platform, meaning you’ll need additional tools for marketing, email automation, website hosting, and community engagement. Kajabi eliminates this need by offering an all-in-one solution for running an online business.

What You Need with Teachable:

• Email marketing (e.g., Mailchimp, ConvertKit)
• Sales funnels (e.g., ClickFunnels, Leadpages)
• Website hosting (e.g., WordPress, Wix)
• Community engagement (e.g., Facebook Groups, Circle)

What Kajabi Offers Instead:

• Native email marketing & automation
• Built-in sales funnels & pipelines
• Customizable website builder & hosting
• Integrated community features (without third-party platforms)

Why Migrate? Kajabi simplifies everything by integrating multiple tools into one platform, reducing costs and streamlining operations.

3. Better Branding & Website Control with Kajabi Website Builder

Branding and customization are essential for creating a professional, unique online presence. Kajabi offers more flexibility and design options compared to Teachable.

Branding Limitations in Teachable:

• Basic website customization with limited templates
• No built-in blogging feature (requires an external blog)
• Limited custom domain and design flexibility

Branding Advantages in Kajabi:

• Full website builder with customizable themes
• SEO-friendly blog to improve search rankings and attract organic traffic
• Complete control over branding, design, and layout

Why Migrate? Kajabi allows you to create a fully branded website and blog without needing third-party platforms.

4. More Engaging Student Experience with Better UI and Community Features

A great learning experience leads to higher course completion rates and student retention. Kajabi provides better student engagement tools compared to Teachable.

Teachable’s Student Experience:

• Basic course navigation with limited interactivity
• No built-in community feature (requires external platforms like Facebook Groups)
• Limited gamification tools for motivation

Kajabi’s Student Experience:

• Modern, intuitive UI for a seamless learning experience
• Built-in community features to keep students engaged
• Quizzes, assessments, and progress tracking
• Mobile-friendly and optimized for engagement

Why Migrate? Kajabi enhances student interaction with built-in communities, progress tracking, and better course navigation.

Final Thoughts: Should You Migrate to Kajabi?

If you’re looking to scale your business, automate sales, and provide a better learning experience, Kajabi is the superior choice.

Best Reasons to Migrate from Teachable to Kajabi:

• You want better marketing automation without third-party tools.
• You need an all-in-one business solution instead of multiple software subscriptions.
• You want full branding and website control with a built-in blog.
• You want to increase student engagement with a more interactive and community-driven platform.
  

Preparing for a Smooth Teachable to Kajabi Migration

Switching from Teachable to Kajabi can significantly enhance your course business, marketing automation, and student experience. However, to ensure a seamless transition, you need to prepare properly before migrating your content and students. Below is a step-by-step pre-migration checklist to help you avoid data loss and minimize disruptions.

1. Why Migrate? (Benefits of Switching from Teachable to Kajabi)

Migrating to Kajabi offers several advantages, including better marketing automation, branding control, and student engagement tools. Here’s why you should consider making the switch:

• All-in-One Business Solution – No need for third-party email marketing, sales funnels, or website hosting.
• Automated Sales & Marketing Tools – Built-in email sequences, landing pages, and pipelines.
• Enhanced Course Customization – More flexible course layouts and interactive learning tools.
• Improved Student Engagement – Built-in communities, better mobile experience, and progress tracking.
• Advanced Monetization Options – Upsells, order bumps, and affiliate tracking for higher revenue.

By preparing properly, you can avoid losing data, student progress, or revenue during migration.

2. Pre-Migration Checklist

Before you begin the migration, follow this pre-migration checklist to organize your course content and student data.

✔ Back Up Course Content from Teachable

To ensure a smooth migration, save all existing course materials before transferring them to Kajabi.

• Download all video files from Teachable (hosted on Wistia).
• Export PDFs, quizzes, and other downloadable resources.
• Save course descriptions and lesson outlines for easy re-creation in Kajabi.
• Take screenshots of your current course structure to replicate in Kajabi.

✔ Organize Course Materials (Videos, PDFs, Quizzes)

Before uploading your content to Kajabi, organize your materials into structured folders.

• Sort video files by course and lesson (e.g., “Module 1 – Lesson 1.mp4”).
• Label PDFs and downloadable resources for easy student access.
• Save quiz questions and assessment details in a document for easy re-creation.

✔ Collect Student Data (Emails, Progress, Payment Details)

Migrating student data ensures a seamless transition without losing enrollments or subscriptions.

• Export student email lists and contact information from Teachable.
• Download reports on student progress and quiz completion.
• Save enrollment details, including payment status and course access.
• Identify active subscriptions and memberships to ensure uninterrupted access.

Final Thoughts: Preparing for a Successful Migration

By backing up content, organizing course materials, and collecting student data, you can minimize downtime and ensure a smooth migration to Kajabi.

Once you’ve completed this checklist, you’re ready to move forward with the step-by-step migration process.

Step-by-Step Guide to Migrating Your Course from Teachable to Kajabi

Migrating from Teachable to Kajabi requires careful planning to ensure all course content, student data, and marketing assets are transferred without disruptions. Follow this step-by-step migration guide to successfully move your online course to Kajabi.

Step 1: Set Up Your Kajabi Account & Create a New Course

Before migrating your content, you need to set up your Kajabi account and prepare your course structure.

• Sign up for a Kajabi plan (or start with the free trial).
• Navigate to the "Products" section and select "New Product."
• Choose a course template or start from scratch.
• Set up categories & subcategories to match your Teachable course structure.
• Customize course branding (logos, colors, and theme settings).

Tip: Refer to your saved screenshots or notes from Teachable to ensure your course layout is replicated accurately.

Step 2: Export & Upload Teachable Course Content (Videos, PDFs, Quizzes)

Once your Kajabi course is set up, begin transferring your Teachable course materials.

• Download videos from Teachable (stored in Wistia).
• Export and save PDFs, worksheets, and other downloadable resources.
• Re-upload all files to Kajabi’s content library.
• Arrange content into modules and lessons based on your original structure.

Tip: Kajabi automatically optimizes video hosting, ensuring smooth playback without external tools.

Step 3: Recreate Quizzes & Assignments in Kajabi

Since quizzes and assessments do not transfer automatically, you’ll need to manually recreate them in Kajabi.

• Go to the "Assessments" section in Kajabi and create new quizzes.
• Copy and paste quiz questions from your Teachable export.
• Set up grading rules, multiple-choice questions, and answer explanations.
• Enable automated feedback or require manual grading if necessary.

Tip: Consider enhancing assessments with Kajabi’s interactive student engagement tools to improve retention.

Step 4: Transfer Student Data & Enrollment Records

To ensure a seamless student experience, migrate existing enrollments, progress, and payments.

• Export student data (email addresses, enrollment status, and progress) from Teachable.
• Manually import students into Kajabi or use a bulk import tool.
• If using Kajabi’s email marketing, send a welcome email with instructions.
• If students are on active subscriptions, update their payment details and access settings in Kajabi.

Tip: Inform your students before migration to avoid confusion and ensure a smooth transition.

Step 5: Set Up Kajabi Pricing & Payment Integrations

To maintain revenue flow, set up your pricing plans and payment processing in Kajabi.

• Navigate to "Offers" in Kajabi and create new pricing plans.
• Select from one-time payments, subscriptions, payment plans, or free trials.
• Integrate Stripe and PayPal to handle transactions.
• Apply coupon codes and promotions if needed.

Tip: If you offered discounts or lifetime access on Teachable, match those settings in Kajabi to avoid customer complaints.

Step 6: Rebuild Landing Pages & Sales Funnels in Kajabi

Since Teachable does not transfer landing pages, you’ll need to rebuild them using Kajabi’s Page Builder.

• Go to "Website" → "Pages" in Kajabi and create new landing pages.
• Use Kajabi’s drag-and-drop page editor to replicate your old sales pages.
• Recreate any lead magnets, opt-in forms, or call-to-action buttons.
• If you used email sequences or automated funnels, set them up in Kajabi Pipelines.

Tip: Kajabi allows you to automate sales funnels with built-in email sequences and lead capture forms.

Step 7: Test & Officially Launch Your Course on Kajabi

Before making your course live, run final tests to ensure everything works as expected.

• Enroll yourself in the course to test navigation and video playback.
• Verify quizzes, progress tracking, and course completion certificates.
• Check checkout pages and payment processing to avoid transaction errors.
• Send a test email sequence to ensure students receive communications.
• Once satisfied, announce your official course migration to your audience.

Tip: Consider offering a special relaunch discount or bonus to encourage students to engage with the new Kajabi platform.

Final Thoughts: Successfully Migrating from Teachable to Kajabi

Migrating your course requires careful planning, but the benefits of switching to Kajabi—such as better automation, marketing tools, and student engagement—make it worth the effort.

By following this step-by-step guide, you can ensure a smooth transition without losing content, students, or revenue.

Common Migration Challenges & How to Solve Them

Migrating from Teachable to Kajabi can present several challenges, but with proper planning and execution, you can minimize disruptions and ensure a smooth transition. Below are some common issues course creators face during migration and how to effectively solve them.

1. Formatting Issues When Importing Teachable Course Content

Since Teachable and Kajabi have different content structures, some formatting issues may arise when transferring materials.

Common Formatting Problems:

• Course layout misalignment (modules and lessons may appear in a different order)
• Videos not embedding properly after downloading from Teachable
• PDFs and other resources missing or incorrectly linked
• Quizzes needing manual recreation due to incompatibility between platforms

Solutions:

• Before Uploading: Organize course materials into labeled folders (videos, PDFs, quizzes) to ensure a structured migration.
• During Upload: Manually recreate quizzes and assessments using Kajabi’s assessment builder.
• After Upload: Review all course sections and student progress tracking to ensure everything functions correctly.

2. Handling Payment and Subscription Transfers

Migrating payment data can be tricky, as Kajabi does not automatically transfer Teachable subscriptions. If you have active students with ongoing payments, they need to be re-enrolled manually.

Challenges with Payment Transfers:

• Ongoing subscriptions and payment plans must be re-established in Kajabi
• Teachable’s Stripe and PayPal integrations do not automatically sync with Kajabi
• Refunds or payment disputes might occur if students are not properly informed

Solutions:

• Create a new payment plan in Kajabi that mirrors your existing Teachable subscriptions.
• Notify students in advance and provide a seamless re-enrollment process with a simple checkout link.
• Manually import student data and offer a transition discount or bonus as an incentive to continue their subscription.
• Use Kajabi’s Stripe and PayPal integrations to set up future transactions smoothly.

3. Keeping Students Engaged During the Kajabi Migration Process

If students experience confusion or frustration during the migration, engagement and retention can drop. Keeping them informed is key to a successful transition.

Common Student Concerns:

• "Will I lose my progress?" – Worry about saved lessons and quizzes
• "How do I access my courses now?" – Confusion about logging into Kajabi
• "Why did the platform change?" – Resistance to a new system

Solutions:

• Send an email sequence explaining the migration, with clear instructions on accessing Kajabi.
• Host a live Q&A session or webinar to introduce Kajabi’s new features.
• Offer a welcome bonus, such as exclusive content or discounts, to encourage students to log in and explore the new platform.
• Provide a step-by-step guide (PDF or video walkthrough) on how to navigate the new Kajabi dashboard.

4. Maintaining SEO Rankings for Course Pages After Migration

If you built SEO rankings for your Teachable course pages, you want to avoid losing organic traffic after moving to Kajabi.

Potential SEO Risks:

• Broken links if old URLs are not redirected
• Loss of Google rankings if metadata and keywords are not transferred
• Traffic drop due to domain structure changes

Solutions:

• Set up 301 redirects from old Teachable URLs to the new Kajabi course pages.
• Maintain course titles, descriptions, and metadata to preserve rankings.
• Optimize new Kajabi pages for SEO by including the same target keywords.
• Use Kajabi’s built-in blog feature to create additional content that boosts rankings and engagement.

Final Thoughts: Overcoming Migration Challenges

While migrating from Teachable to Kajabi comes with some challenges, careful planning and proactive solutions can ensure a smooth transition.

By addressing formatting issues, handling payments correctly, keeping students engaged, and protecting your SEO rankings, you can make the most of Kajabi’s advanced tools and grow your online business successfully.

How to Ensure a Smooth Transition for Your Students

Migrating from Teachable to Kajabi is not just about transferring content—it’s also about ensuring a seamless experience for your students. A well-planned transition helps minimize confusion, maintain engagement, and build trust with your audience. Below are key strategies to ensure a smooth student transition during migration.

1. Communicating the Migration (Email Updates, FAQs, Transition Timeline)

Clear and proactive communication is crucial to prevent confusion and frustration among students.

Steps to Communicate the Migration:

• Send an announcement email explaining why you’re moving to Kajabi and how it benefits students.
• Provide a detailed timeline of the transition process (e.g., when courses will be available on Kajabi).
• Create an FAQ page addressing common concerns, such as:
  
  • Will my course progress be saved?
  • How do I log into Kajabi?
  • Will I need to re-enroll or make a new payment?
• Send multiple reminder emails as the migration date approaches.

Tip: Use Kajabi’s email automation to schedule these updates and keep students informed throughout the process.

2. Offering a Free Trial or Discount for Students on Kajabi

To encourage students to re-engage with your content on Kajabi, consider offering a special incentive.

Ways to Retain & Engage Students:

• Offer a free trial period for existing students to explore Kajabi.
• Provide a limited-time discount for renewing their enrollment.
• Give bonus content or an exclusive Q&A session as a reward for early adopters.
• Allow lifetime-access students to seamlessly transition without additional costs.

Tip: Promote these incentives through email marketing, social media, and in-course announcements.

3. Providing Tutorials on Navigating Kajabi’s Course Dashboard

Since Kajabi has a different interface than Teachable, some students may struggle to adapt to the new platform. Providing step-by-step guidance will make the transition easier.

Ways to Help Students Navigate Kajabi:

• Create a video walkthrough of Kajabi’s course dashboard, explaining how to:
  
  • Access courses and lessons
  • Track progress and complete assignments
  • Engage in community discussions (if applicable)
• Write a step-by-step PDF guide with screenshots and instructions.
• Host a live webinar or Q&A session to answer questions and demonstrate features.
• Set up a dedicated support page within Kajabi with troubleshooting tips.

Tip: Upload your Kajabi tutorial video inside the course dashboard so students can easily access it.

4. Handling Student Concerns & Support Queries

Even with clear communication and tutorials, some students may still need extra help adjusting to the new platform.

How to Provide Strong Support:

• Set up a dedicated email support system for migration-related questions.
• Create a Kajabi community or discussion forum where students can ask questions.
• Offer 1-on-1 assistance for VIP or high-ticket course members.
• Provide chatbot or live chat support (Kajabi allows integrations for this).

Tip: Monitor student feedback during the first few weeks and be proactive in addressing issues to ensure a positive experience.

Final Thoughts: Ensuring a Seamless Student Transition

A smooth migration is not just about moving content—it’s about keeping students engaged and informed throughout the process.

By communicating effectively, offering incentives, providing tutorials, and handling concerns quickly, you can ensure a stress-free transition and help students fully embrace Kajabi’s new learning environment.

Marketing & Relaunching Your Course on Kajabi

After successfully migrating your course from Teachable to Kajabi, the next step is to relaunch and market your course effectively. Kajabi provides powerful built-in marketing tools to help you attract new students and re-engage existing ones. Below are key strategies to maximize your course sales on Kajabi.

1. Updating Sales Pages & Funnels for SEO

Your sales pages and funnels play a crucial role in converting visitors into students. Ensuring that they are optimized for search engines (SEO) and conversions will help drive organic traffic and increase enrollments.

Steps to Optimize Your Kajabi Sales Pages:

• Use targeted keywords in course titles, descriptions, and headlines.
• Write a compelling course overview with clear benefits and learning outcomes.
• Include high-quality images and videos to make your sales page engaging.
• Optimize page speed and mobile responsiveness for a smooth user experience.
• Set up 301 redirects from your old Teachable sales pages to your new Kajabi pages to retain SEO rankings.

Tip: Kajabi allows you to customize metadata, URLs, and alt text, so take advantage of these features for better search visibility.

2. Running Email Campaigns & Promotional Offers

Your email list is one of the most valuable assets for a successful course relaunch. Using Kajabi’s email automation, you can create targeted email campaigns to promote your course effectively.

Strategies for a Successful Email Campaign:

• Announce your course relaunch with a compelling email sequence.
• Send exclusive offers to previous students and email subscribers.
• Use scarcity tactics (e.g., limited-time discounts, early-bird pricing).
• Automate follow-up emails to nurture leads and encourage sign-ups.
• Segment your audience (e.g., new leads vs. returning students) and tailor messages accordingly.

Tip: Kajabi’s email automation allows you to schedule sequences, segment audiences, and track open rates, ensuring higher engagement and conversions.

3. Using Kajabi’s Built-in Marketing Tools to Increase Course Sales

Unlike Teachable, Kajabi offers a full suite of marketing tools that help you generate leads, automate sales, and increase revenue without third-party integrations.

Key Kajabi Marketing Features to Use:

• Sales Funnels (Pipelines): Automate lead generation and enrollments with pre-built funnel templates.
• Landing Pages: Easily design high-converting pages for promotions, lead magnets, and waitlists.
• Affiliate Marketing Program: Recruit affiliates to promote your course in exchange for commissions.
• One-Click Upsells & Order Bumps: Increase revenue by offering related courses or memberships at checkout.
• Webinars & Live Events: Host free training sessions to attract and convert potential students.

Tip: Kajabi’s pre-built funnel templates make it easy to launch marketing campaigns with minimal effort.

Final Thoughts: Maximizing Your Course Sales on Kajabi

Marketing your course effectively on Kajabi requires a mix of SEO, email marketing, and sales funnel optimization. By leveraging Kajabi’s powerful built-in tools, you can increase course enrollments, maximize revenue, and scale your online business with ease.

Is Kajabi the Right Choice for You?

Migrating from Teachable to Kajabi is a strategic move for course creators looking for an all-in-one platform to scale their business. While both platforms have their strengths, Kajabi stands out as the better choice for those who want advanced marketing tools, automation, and a fully customizable website.

1. Recap of Kajabi vs. Teachable Comparison

Here’s a quick overview of the key differences between Kajabi and Teachable:

• Course Creation & Customization: Kajabi offers more flexibility, branding options, and student engagement tools than Teachable.
• Marketing & Sales Automation: Kajabi has built-in email marketing, sales funnels, and lead generation tools, whereas Teachable requires third-party integrations.
• Website & Branding Control: Kajabi allows full website customization with blogging capabilities, while Teachable has basic customization.
• Pricing & Value: Teachable is cheaper for beginners, but Kajabi provides better long-term value by replacing multiple third-party tools.
• Scalability: Kajabi is ideal for entrepreneurs looking to automate and grow, while Teachable works best for small-scale course creators.

✅ Best for Beginners & Budget-Friendly Course Creation: Teachable
✅ Best for Business Growth & Advanced Marketing Automation: Kajabi

2. Who Should Migrate from Teachable to Kajabi and Why?

Migrating to Kajabi is a smart choice for those who:

• Want an all-in-one business solution that includes courses, memberships, coaching, and digital products
• Need built-in email marketing, automation, and sales funnels to grow their audience and increase revenue
• Prefer better branding control, custom website design, and SEO features
• Want to eliminate the need for multiple third-party tools (ClickFunnels, Mailchimp, WordPress, etc.)
• Plan to scale their business beyond just selling courses

If your goal is to simplify your tech stack, increase automation, and enhance student engagement, Kajabi is the better long-term investment.

3. Next Steps for a Successful Course Launch on Kajabi

If you’ve decided to migrate from Teachable to Kajabi, here’s what to do next:

• Complete your course migration by ensuring all content, student data, and sales pages are fully transferred.
• Test your course on Kajabi to ensure a seamless experience for students.
• Set up marketing automation (email sequences, sales funnels, lead capture forms).
• Communicate the transition with your students and offer a smooth onboarding process.
• Relaunch your course with a promotional campaign using Kajabi’s built-in marketing tools.

✅ Final Tip: Take advantage of Kajabi’s free trial to explore all features before making the full switch.

By following these steps, you can maximize your success on Kajabi and build a scalable, automated online education business.

Thank you for following this guide—wishing you success on your course migration journey! 🚀

FAQs: Migrating from Teachable to Kajabi

Here are answers to some of the most frequently asked questions about switching from Teachable to Kajabi.

1. Can I keep my students’ progress when switching from Teachable to Kajabi?

• No, student progress does not transfer automatically. Teachable and Kajabi track progress differently, so students will need to restart their course progress on Kajabi.
• Solution: You can provide students with a completion guide or manually mark lessons as completed for those who request it.

2. What happens to my old Teachable course after migration?

• Your Teachable course will remain active unless you manually delete it or cancel your subscription.
• If you plan to fully transition to Kajabi, you may want to disable enrollments on Teachable and redirect students to your new Kajabi course.

3. Does Kajabi offer migration assistance?

• Yes, Kajabi provides migration assistance for users on higher-tier plans. Their team can help transfer course content and student data.
• You can also use Kajabi’s step-by-step guides and support resources for self-migration.

4. Do I need to notify my students about the Kajabi migration?

• Yes, it’s highly recommended to inform students ahead of time to avoid confusion.
• Best practices include:
  
  • Sending a series of email updates about the migration timeline.
  • Providing login instructions for Kajabi.
  • Offering a video walkthrough or PDF guide on navigating the new platform.

5. Can I integrate Kajabi with my existing email list?

• Yes, Kajabi allows email list imports from platforms like Mailchimp, ConvertKit, and ActiveCampaign.
• You can also manually upload a CSV file with subscriber details.
• Once integrated, Kajabi’s built-in email automation can replace your external email marketing tools.

Final Thoughts:

Migrating from Teachable to Kajabi requires careful planning, but with the right steps, you can ensure a smooth transition for both you and your students. If you need additional help, Kajabi’s support team and migration assistance can simplify the process.

Hidden Costs of Staying on Teachable vs. Switching to Kajabi

At first glance, Teachable seems like the more affordable option, with its lower subscription prices. However, many course creators quickly realize that Teachable lacks essential business tools, forcing them to purchase multiple third-party services to fill the gaps. These extra expenses add up quickly, making Teachable potentially more expensive than Kajabi in the long run.

In contrast, Kajabi is an all-in-one platform, eliminating the need for external tools and streamlining your business operations, ultimately saving time, effort, and money.

Additional Costs on Teachable

While Teachable’s Basic Plan starts at $39/month, many essential business features are missing, requiring external tools for marketing, automation, and website hosting. Here’s what you might need to pay for:

1. Email Marketing Tools

Teachable has no built-in email automation, meaning you must rely on external tools for email sequences, lead nurturing, and automated campaigns.

• ConvertKit – $29–$99/month
• Mailchimp – $20–$100/month (depending on the number of subscribers)
• ActiveCampaign – $49–$149/month

Why It’s Costly: If you have a growing student base, email marketing costs increase rapidly, adding significant expenses.

Included in Kajabi: Kajabi has built-in email marketing, allowing you to send broadcasts, create sequences, and automate engagement—without extra costs.

2. Sales Funnels & Landing Pages

Teachable does not have automated sales funnels or advanced landing page builders. If you want to capture leads, nurture prospects, and automate conversions, you’ll need external tools like:

• ClickFunnels – $97–$297/month
• Leadpages – $37–$99/month
• Kartra – $99–$199/month

Why It’s Costly: Without a funnel, you lose potential students who don’t convert immediately. Investing in external funnel software can drastically increase business expenses.

Included in Kajabi: Kajabi’s "Pipelines" feature provides pre-built, customizable sales funnels, eliminating the need for ClickFunnels or Leadpages.

3. Membership & Community Software

If you plan to build a membership site or online community, Teachable requires external platforms, such as:

• Circle.so – $39–$99/month
• Mighty Networks – $33–$99/month
• Facebook Groups (Free, but lacks direct monetization and branding control)

Why It’s Costly: Hosting a separate community outside Teachable means lower student engagement and a fragmented learning experience.

Included in Kajabi: Kajabi has built-in memberships and communities, so students can engage directly within your course platform, improving retention and customer satisfaction.

4. Website Hosting & Blogging

Teachable has basic website hosting, but it lacks a fully customizable blog for SEO-driven content marketing. You might need:

• WordPress – $10–$50/month (hosting & plugins)
• Wix/Squarespace – $16–$50/month
• Webflow – $29–$79/month

Why It’s Costly: Running separate websites and course platforms can be a technical hassle, requiring extra work to integrate branding, domains, and content.

Included in Kajabi: Kajabi provides a full website builder with blogging features, allowing you to host your course, sales pages, and blog under one platform—no extra hosting required.

What You Get with Kajabi (Without Extra Costs)

Kajabi includes all the features listed above in one subscription, reducing the need for external software. Here’s what you get:

• ✔ Built-in email marketing (no need for Mailchimp, ConvertKit, etc.)
• ✔ Automated sales funnels (Pipelines) (no need for ClickFunnels or Leadpages)
• ✔ Membership & community features (no need for Circle.so or Mighty Networks)
• ✔ Website hosting & blogging (no need for WordPress, Wix, or Squarespace)

By consolidating these tools into one platform, Kajabi saves you hundreds of dollars per month and simplifies your tech stack.

Conclusion: Is Kajabi More Expensive or More Cost-Effective?

At first glance, Kajabi’s pricing ($149–$399/month) seems higher than Teachable’s ($39–$299/month). However, when you factor in:

• Email marketing ($20–$100/month)
• Sales funnels ($50–$300/month)
• Membership tools ($30–$100/month)
• Website hosting ($10–$50/month)

The true cost of running a business on Teachable could exceed $300–$500 per month—making Kajabi the more cost-effective option in the long run.

Kajabi is the smarter investment if you want to save money, simplify your business operations, and scale efficiently.

How to Leverage Kajabi for Business Growth

Once you’ve successfully migrated from Teachable to Kajabi, it’s time to unlock Kajabi’s full potential and use its powerful features to scale your online business. Kajabi is more than just a course platform—it’s a complete business solution that enables you to automate marketing, increase revenue, and build a long-term brand.

Below are three key ways to leverage Kajabi for business growth.

1. Build an Evergreen Sales Funnel

An evergreen sales funnel allows you to generate leads and sell courses 24/7, without manually launching new promotions. Kajabi’s Pipelines feature makes it easy to create automated sales funnels.

How to Set Up an Evergreen Funnel in Kajabi:

• Use Kajabi Pipelines to build an automated funnel with email sequences, lead magnets, and sales pages.
• Offer a free webinar, eBook, or downloadable guide to capture email leads.
• Set up a nurture sequence to engage leads before pitching your paid course.
• Use one-click upsells and order bumps at checkout to increase the average purchase value.

Example: A free "5-Day Mini Course" that leads into your full paid program with automated follow-ups and special offers.

2. Offer Memberships and Coaching Programs

If you want to increase recurring revenue and provide ongoing value to your audience, Kajabi allows you to create memberships and coaching programs directly within the platform.

How to Sell Memberships & Coaching in Kajabi:

• Use Kajabi Communities to create a private space for students to engage, ask questions, and get support.
• Offer tiered membership levels with exclusive content, live Q&A sessions, or group coaching.
• Sell high-ticket coaching programs with private access to premium clients.
• Automate membership renewals and subscriptions to maintain steady income.

Example: A $49/month membership with monthly coaching calls, bonus resources, and a community forum to keep students engaged.

3. Run Live Webinars and Events

Live events help you engage your audience, establish authority, and boost conversions. Kajabi allows you to host live webinars directly within the platform, making it easy to generate leads and drive course sales.

How to Run a Successful Webinar in Kajabi:

• Use Kajabi’s live webinar feature to host a free training or Q&A session.
• Promote the event through automated email campaigns using Kajabi’s built-in email system.
• Create a time-sensitive offer (e.g., "Enroll within 48 hours to get a bonus") to drive urgency.
• Follow up with webinar attendees through automated email sequences to encourage sign-ups.

Example: A live "Masterclass" webinar where you teach valuable insights and pitch your course at the end with a limited-time discount.

‍Common Mistakes to Avoid When Migrating to Kajabi

Migrating from Teachable to Kajabi is a big step that requires careful execution. Rushing the process or overlooking key details can lead to student confusion, lost revenue, and technical issues. To ensure a seamless transition, avoid these common mistakes.

1. Not Backing Up Course Content Properly

One of the biggest mistakes course creators make is failing to download all content before closing their Teachable account.

How to Avoid This Mistake:

• Download all videos from Teachable’s Wistia hosting and save them in organized folders.
• Export PDFs, slides, quizzes, and assessments to ensure nothing is lost.
• Save course descriptions, lesson outlines, and student progress data for easy re-creation.

Tip: Keep a backup copy of all materials in cloud storage (Google Drive, Dropbox) in case you need to reference them later.

2. Forgetting to Set Up Student Redirects

If students try to access your old Teachable course and land on a "Page Not Found" error, they may think your course no longer exists.

How to Avoid This Mistake:

• Set up 301 redirects from your old Teachable URLs to your new Kajabi course pages.
• Update all external links (website, emails, social media) that previously pointed to Teachable.
• Test redirects to ensure students are guided to the correct pages.

Tip: If you don’t have control over your Teachable URLs, send an email to past students with the correct links to access their course on Kajabi.

3. Failing to Notify Students in Advance

Unexpected changes can lead to frustrated students, lost trust, and refund requests. Clear communication is essential.

How to Avoid This Mistake:

• Send an announcement email explaining why you're migrating and how it benefits them.
• Provide a migration timeline so students know when the transition will happen.
• Create an FAQ page with common questions like:
  
  • How do I access my course on Kajabi?
  • Will my progress be saved?
  • Will I need a new login?
• Offer live support (via email or chat) to assist students with the transition.

 Tip: Use Kajabi’s email automation to schedule reminders and provide step-by-step guidance to students.

4. Not Testing the New Course Before Launch

Launching your Kajabi course without testing can lead to broken links, missing files, or payment errors.

How to Avoid This Mistake:

• Create a test student account and enroll yourself in the course.
• Check for missing videos, PDFs, or quizzes.
• Test checkout pages to ensure pricing and payment processing work correctly.
• Verify that email sequences, login details, and student progress tracking function properly.

Tip: Ask a trusted student or team member to go through the course and provide feedback before making it live.

Final Thoughts: Ensuring a Smooth Kajabi Migration

By backing up content, setting up redirects, notifying students, and testing your course, you can prevent common migration errors and make the transition as smooth as possible.

A well-planned migration reduces student confusion, revenue loss, and technical issues—allowing you to focus on growing your business with Kajabi.

‍Final Kajabi Migration Checklist

Before launching your Kajabi course, go through this final checklist:

✔ All course content uploaded (videos, PDFs, quizzes)
✔ Pricing and payment settings configured
✔ Email marketing and automation sequences set up
✔ Sales pages and checkout pages optimized for SEO
✔ Student notifications and onboarding materials sent
✔ Test purchase completed to ensure checkout works
✔ Course officially launched and promoted

Conclusion: Make the Smart Move to Kajabi

Migrating from Teachable to Kajabi is a game-changer for course creators looking to scale their business, automate marketing, and enhance student engagement. While Teachable is great for beginners, Kajabi provides an all-in-one platform with powerful sales funnels, email automation, and customization options to help you grow.

Ready to take your online course business to the next level? Start your Kajabi free trial today and experience the difference! 🚀