Building Demand

Creating excitement and anticipation is key to a successful course launch. In this lesson, you’ll learn how to build demand using social proof, case studies, and real-world results to create urgency and trust with your audience. Explore strategies like running paid workshops, challenges, or mini-courses to warm up your audience and prepare them for your course offering.

In Part 2, you’ll develop a content calendar that keeps your audience engaged and informed in the weeks leading up to launch. We’ll cover how to plan and schedule high-value content across email, social media, and other platforms to maintain momentum and maximize your reach.