Retargeting Campaign Adjustments

Retargeting campaigns are a powerful way to re-engage potential students who didn’t convert during your initial course launch. In this lesson, you’ll learn how to adjust and optimize your retargeting ads to reach those who visited your sales page, engaged with your content, or abandoned their cart.

We’ll cover how to use data from your campaign performance to tweak ad copy, visuals, and targeting settings for maximum effectiveness. You’ll also learn strategies for creating urgency, offering limited-time incentives, and addressing objections to convert hesitant leads into paying students.