Social Media Promotion Calendar

Consistency is key when promoting your course on social media. In this lesson, you’ll learn how to create a social media promotion calendar to strategically plan and schedule your posts for maximum impact leading up to and during your course launch.

We’ll guide you through mapping out content types, such as teaser posts, testimonials, countdowns, and behind-the-scenes glimpses, while tailoring your approach for each platform (e.g., Instagram, LinkedIn, TikTok). You’ll also learn how to incorporate engagement strategies, track performance, and adjust your calendar based on results.