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Evergreen Marketing
About this lesson
Sustaining growth for your course requires a robust and strategic long-term marketing plan. In this lesson, you’ll learn how to develop a comprehensive approach to marketing that combines paid advertising, content creation, public relations, and strategic partnerships to maintain momentum and expand your reach over time.
We’ll cover how to:
- Create evergreen content that continually attracts new leads.
- Use targeted ads to keep your course visible to potential students.
- Leverage PR opportunities like interviews, press releases, and media features to build credibility.
- Build partnerships with influencers, brands, or affiliates to access new audiences.
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