Intro to Paid Advertising

In this lesson, you’ll be introduced to the fundamentals of paid advertising, including the key platforms like Meta (Facebook and Instagram Ads), Google Ads, and YouTube Ads. Learn how to define your target audience, craft compelling ad copy and visuals, and set up ad campaigns that align with your marketing goals.

We’ll also explore the basics of budgeting, tracking campaign performance, and optimizing ads for maximum ROI. Whether you’re new to paid advertising or looking to refine your strategy, this lesson will provide you with a solid foundation to start running effective ad campaigns.