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Lead Generation
About this lesson
An effective lead generation system is the backbone of a successful online course or digital product launch. In this lesson, you’ll learn how to build a lead generation funnel that attracts, captures, and nurtures potential customers. We’ll cover all the essential components, including:
- Consultation calls to convert leads into buyers.
- Designing a high-value lead generator (e.g., e-books, guides) to capture emails.
- Crafting engaging email campaigns that build trust and drive conversions.
- Landing page design and copywriting to maximize conversions.
Additionally, you’ll discover how to optimize your funnel by using tracking systems to monitor lead sources and identify which strategies are most effective.
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